How to facilitate trade marketing campaigns with mobile solutions

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How to facilitate trade marketing campaigns with mobile solutions

Trade marketing can often be challenging due to its complexity. Specific skills and tools are required so that trade marketing strategies are applied correctly, used to their full capacity, and ultimately become profitable. Even though there are differences between how manufacturers approach trade marketing compared to wholesalers, retailers, or distributors, there are several common points. It is here that modern solutions such as mobile sales force automation (SFA) apps prove their effectiveness. Read on to learn more about three types of trade marketing campaigns that can be thoroughly improved by using mobile SFA apps!

Trade Shows Make Networking a Breeze

If you are looking to raise brand awareness and to create long-lasting business partnerships, trade shows are an ideal opportunity. For manufacturers, these events offer a great chance to meet with other industry players and to assess their market position better.

At a trade show, mobile SFA apps can help you in several different ways. First of all, you could use such a mobile solution to conduct research, both among possible partners and among potential clients. Ideally, the solution should be able to centralize the research results for subsequent analysis and reports. You will undoubtedly appreciate going paperless when having to collect, interpret, and report on massive amounts of data.

Attending a trade show should be regarded as any other business activity. In other words, you will have to gauge the performance based on specific key performance indicators (KPIs). Not using the right KPIs will render you incapable of determining the trade marketing campaign’s effectiveness.

Trade Promotions Enable Better Product Distribution

Are you a manufacturer relying on trade marketing to increase demand from your final consumers? Promotions are yet another way of raising awareness, but this time not among your business partners, but among the end users of your products.

Here, you will have to consider the size of the field team doing the promotions, along with product placement and several other details that will influence the success of the campaign. Lack of accurate and timely information is among the main problems that you could encounter while running a trade promotion campaign. Have your field agents reached the designated retailers in time? Do they have enough stock for the entire duration of the campaign? Are there other retailers that you could use as backup solutions? A mobile SFA solution can easily answer all of these questions and more.

Finally, mobile SFA apps could improve the relationship between you and the retailers distributing your products. If you rely on coupons or discount codes for your trade promotions, mobile SFA apps are ideal for notifying all partner retailers and field agents of your latest offers.

Ongoing Market Research Keeps You Up To Date

Performing continuous market research enables you to be aware not only of what your competitors are doing but also of the behavior of current shoppers. As far as your competitors are concerned, you should learn what it is that they are doing well or poorly and capitalize on that information. You should not miss any opportunity, as that could make the difference between staying ahead of the competition and lagging behind.

Analyzing the behavior of your shoppers could also provide you with valuable information. Do you know precisely which retailers your target audience currently uses? What type of retailer would best match your product? Are the browsing and buying habits of your buyer persona unusual? Is your audience active at trade shows or in stores during trade promotions? Only by running ongoing market research will you be able to discover such intricate details.

Depending on the size of your business, research could generate incredible amounts of data. To turn this into actionable information, you would have to collect and analyze it in as little time as possible, so it does not lose its value. Mobile SFA apps once again come to the rescue, as they can work with this data quickly and safely.

All in all, mobile SFA apps enable you to have better control over the information with which your business comes in to contact. By doing so, you will be able to save a lot of time and resources that would otherwise be used on fine-tuning your business. More importantly, data that is collected and reported at the right time and the right place gives you the power to take better decisions that will ultimately boost the profitability of your business.

Would you consider using such a mobile SFA app for your manufacturing or retail business? Get in touch with us, and we will provide a tailored solution that will perfectly match your business needs!