The past months have been unusual even for the most experienced entrepreneurs, who have faced a financial crisis before, although the medical situation is unprecedented in recent times.

A lot of companies had to stop their activity, especially during the lockdown period, and are still operating with restrictions. We found out from the founders of EXE Software, a Romanian business launched in 2001 that offers IT products and services to clients on 5 continents, some aspects that entrepreneurs should consider in order to go on with their business even during medical or financial crisis and support their clients even during social distancing.

The financial uncertainties created by the pandemic have made it difficult for companies to have sustainable activity. However, the challenge of comping up with a strategy to support the business and even develop it is an interesting one. Is this possible? EXE Software officials think it is.

Business advice, during lockdown times:

The solution to keeping up with the market and developing during a pandemic is to stay focused. You need to move forward, but with precaution. Identify and eliminate useless expenses, outsource non-core activities and use the extra money to invest and grow the business.

A volatile economy can offer a number of opportunities, depending on the industry. Certain losses are imminent, but entrepreneurs should focus on diminishing losses and finding new means. Of course, this does not mean taking advantage of the vulnerable and selling necessary goods in exchange for extraordinary prices, but rather making the right strategic decisions.

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